The definition in the Oxford dictionary says: The assistance and advice provided by a company to those people who buy or use its products or services.
Most of us would recognise that definition as what we expect from Customer service. We all want someone who is knowledgeable, and able to answer any questions about the product or service.
As a new customer, we are not always sure what we want, so we rely on the person or company to look after us. The biggest problem is – we can’t ask for information if we don’t know what we want or need.
We all shop around by talking to two or three suppliers to get general information, and the more information or options we have, ensures we are able to make the right decision.
Good customer service is what we need to help us work our way through the jargon or abbreviations that we don’t fully understand, but that we need to know, to work out what is relevant to us.
Guest blog for Green Umbrella – read full article.